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CIFF

PROGRAM CIFF SS19

CIFF RUNWAY

 

Wednesday August 8th:

10am MUF10

1pm Hærværk / Future of Fashion

 

Thursday August 9th:

7pm Martin Asbjørn

 

All shows are by invitation only.

PEJ TALK PROGRAM

 

Wednesday August 8th

10 am: Your guide to Spring Summer 2019 – in Danish
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

11 am: X-grow your brand – in Danish
Kenneth Schultz Topp, CEO in Poses By Prezent, is an expert in building and developing brand DNA and is a trusted advisor to some of the biggest brands within jewelry and fashion in regards to visual merchandising, POS materials, mannequins, busts, displays etc. In this talk, he will share his insights and experience as well as inspire you to activate the unique DNA of your brand in order to create a stronger profile, better customer experiences, and increased sales.
Speaker: Kenneth Schultz Topp, expert in retail and display design

 

1 pm: …people are still buying, you know! – in Danish
The retail scene and the customers have never been more exciting, nor more demanding. And scary to some. We see concepts and brands become huge successes overnight, and others crash and burn. Why? During this session, concept and brand strategist Stine Grubbe will give you a truly inspiring journey into strategic concept development, introducing you to a very effective method for creating successful retail concepts and how to avoid painful mistakes. And always – from Stine’s unconventional point of view.
Speaker: Stine Grubbe, Concept & branding strategist, and CEO at retailrebel.dk

 

2pm: Total Ret@il – in Danish
The future of retail is not about online or offline. The binary approach to communication and transaction between seller and consumer need to be discarded and a new approach base on one sale, one client adopted. The new book “Total Ret@il” casts a new perspective on modern channel agnostic consumer behaviour and how to respond to the new reality.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

3 pm: Your guide to Spring Summer 2019 – in English
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

Thursday August 9th

10 am: Your guide to Spring Summer 2019 – in Danish
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

11 am: Total Ret@il – in Danish
The future of retail is not about online or offline. The binary approach to communication and transaction between seller and consumer need to be discarded and a new approach base on one sale, one client adopted. The new book “Total Ret@il” casts a new perspective on modern channel agnostic consumer behaviour and how to respond to the new reality.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

12 pm: The 10 most important e-commerce trends – in Danish
Get the latest trends and tendencies presented by e-commerce expert Lars Hedal. Picked-up directly at the world’s largest conference within e-commerce innovation, Shoptalk, in Las Vegas in March. Lars has collected the best pearls of wisdom from the conference and presents the 10 most important e-commerce trends you need to consider if you want to be among the best webshops.
Speaker: Lars Hedal, founder, and CEO at the e-commerce house Hesehus A/S

 

1 pm: The scent of fashion – in Danish
The global trend of making a brand more personal and improve a retail experience by effectively using scent solutions is growing. In sales communications, we are able to tell stories that appear more authentic through the use of scents. For example, it is scientifically proven that your mood increases by up to 40 %, if you smell a pleasant scent. Hear more about new trends and tendencies within the exciting world of scent branding.
Speaker: Leading scent expert in Scandinavia, Christine Hærslev

 

2 pm: New technology in retail – in Danish
New technology will influence and change the retail industry. Smart solutions will change our way of researching and buying products and services and will link online and offline together in seamless integration. Participate in this talk and become wiser on New Technology, Smart Homes, Augmented Reality and Customisation.
Speaker: Susanne Agerbo, Head of Retail Innovation at Expedit

 

3 pm: Your guide to Spring Summer 2019 – in English
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

Friday August 10th

10 am: Your guide to Spring Summer 2019 – in Danish
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

11 am: Total Ret@il – in Danish
The future of retail is not about online or offline. The binary approach to communication and transaction between seller and consumer need to be discarded and a new approach base on one sale, one client adopted. The new book “Total Ret@il” casts a new perspective on modern channel agnostic consumer behaviour and how to respond to the new reality.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen

 

12 pm: Instagram – are you the best visual brand in your customers’ feed? – in Danish

Posting the best photos creates sales, so strong visual marketing is a must. Brands have only a split second to catch the interest of the customer on social media. So how can a fashion brand avoid the pitfall of posting a stream of random photos signalling more discount than brand story and professional SoMe marketing? This talk will explain, how a fashion brand creates a strong visual strategy involving the customer.

Speaker: Dorrit Bøilerehauge, Ph.d, fashion and brand expert. Independent consultant and analyst in the media.

 

1 pm: The scent of fashion – in Danish
The global trend of making a brand more personal and improve a retail experience by effectively using scent solutions is growing. In sales communications, we are able to tell stories that appear more authentic through the use of scents. For example, it is scientifically proven that your mood increases by up to 40 %, if you smell a pleasant scent. Hear more about new trends and tendencies within the exciting world of scent branding.
Speaker: Leading scent expert in Scandinavia, Christine Hærslev

 

2 pm: Your guide to Spring Summer 2019 – in English
Spring and summer 2019 welcomes a time where trust and confidence gains traction. Pursuing consensus and believing in each other no matter gender, race and geography becomes a core value for both the individual, the group, and the organization. The new consumer generations are more focused on trustworthy involvement, cohesion, and positive visions than radical party politics and religion. Spring and summer 2019 shows four directions where trust is the foundation: 1. Sympathy, 2. Honesty, 3. Harmony and 4. Playful.
Speaker: Louise Byg Kongsholm, trend forecaster at pej gruppen