CIFF presents: VIA Design x Scandinavian MAN!

We love to explore and experience the wonderful world of fashion to find new and emerging talents, and we love to share this with our visitors. Therefore CIFF has partnered up with VIA Design school for the FW20-21 season, in order to help introduce the next generation to the industry.

Treat yourself to a 360 degrees experience when you visit VIA Design graduates’ presentation of their final collections in Virtual & Augmented Reality at CIFF. Creativity, craftmanship and new technology melt together in a total experience when 12 carefully selected graduates from VIA’s Fashion Design programme present their final collections at the ERA360 exhibition in B6-006 during CIFF. With the ERA360 exhibition, the traditional fashion show moves into the digital era.

Through Virtual Reality, guests at the exhibition step into 12 virtual universes interpreting the experiences and trends in society that have inspired the individual designers for their collections. The physical collection is also on display and selected looks have been photographed using photogrammetry technique and visualised as an Augmented Reality experience.

The exhibition is open all 3 days at CIFF!


The Future of Fashion Through Technology

Join VIA Design and Scandinavian MAN at a talk where we will explore how new immersive media Technologies can influence the way we experience fashion in the future.

Time: Friday, January 31st at 11am
Location: B6-006
RSVP: viadesign@spaltpr.com

After the Talk, you can experience VIA Design’s collections presented both in Virtual & Augmented Reality.