One of this season’s highlight is the introduction of CIFF Sporting to our community. Not a segment, but a new conceptual way of experiencing a lifestyle across cultures. Health, fitness, the mere desire to bring movement and physicality into our lives has moved us as a culture into this direction of expression. What cannot be simply defined as a ‘trend’, Sporting has become a way of life and society has adopted this into its very core.
Alongside a dedicated area for Sporting brands, the coming CIFF FW20-21 will integrate events and collaborations with leading figures.
On January 30th, CIFF will invite its community, buyers, brands, Bellakvarter and the local running clubs to get a good start to the day through a morning running session led by Eugene Tong – fashion consultant and co-founder of Old Man Run Club.
The healthy lifestyle continues the following day, on January 31st, with a toga session led by Amanda Nørgaard, a local yoga influencer, model and co-founder of The V Movement, taking her participants into the art of Kundalini yoga.
Both workout sessions are free of charge.