This season the CIFF YOUTH Talk Scene includes predictions on upcoming trends and how to spot them yourself. The trend talk will be presented by Anja Bisgaard Gaede, from SPOTT trends & business.
”SPOTT is dedicated to create business coherence between consumers and trends.”
– Anja Bisgaard Gaed, CEO SPOTT trends & business
Besides being a mother of twins Anja Bisgaard Gaedes has an MA degree in communication and is specialised in fashion, consumerism, and experience economy.
Her passion has always been, understanding the structures of consumer behavior, for which reason she founded SPOTT. Her company provides Scandinavian lifestyle brands with consumer insight, trend and colour forecast for spot on business development, creating the essential links between future trends, consumer behaviour and business.
Besides numerous presentations, product development cases, strategy sessions and consultations over the past 12 years, she has also published the Danish book Skab god kemi med dine kunder–oplevelsesøkonomi i detailhandlen (Customer Chemistry – experience economy in retail) and edited the anthology Fashion Film and Transmedia.
“SPOTT trends & business calls for a new and innovative approach where neuroscience, trend forecasting, and commercial experience is combined in turning trends into business for Scandinavian lifestyle clients. We range from fashion and design companies, city development, creative colleges, retail, lifestyle organizations and media companies.”
– Anja Bisgaard Gaede, CEO SPOTT trends & business
Anja Bisgaard Gaede comes to us with her years of experience in the lifestyle industry and trend forecasting field which has given her a deep understanding of value chains, and how to match future trends with customers.
To share her knowledge with you, she will hold presentations during the fair, teaching you tricks on how to trend spot yourself, and get you a grand overview on the trends of SS20 from CIFF YOUTH exhibitors, additionally she created an essential SS20 trend guide, visualizing trends and tendencies. Find the CIFF YOUTH SS20 trend guide HERE
You can participate the presentations every day during the fair: Wed-Fri 11am & 1 pm. Participants also get a free, printed version of the CIFF Youth trend guide SS20.
We for sure can’t wait!