We had so much fun shooting the CIFF YOUTH SS20 campaign and are very happy to finally show you the result!
This campaign is not only about communicating the feeling of power, but also showing how individuality and friskiness are working together and are building up a totally new feeling.
For us it was mostly important to show the characteristics of each model and split us off from the ordinary beauty, so expressing their inner as well as their outer look.
Summarized: It’s about the attitude and the courage of being imperfect.
This all is shown in our amazing close-up’s and we are more than happy with the result!
Big thanks to our CIFF YOUTH community and everyone involved: