fbpx

CIFF

CIFF – NEWS

Q&A with Nana Suzuki

What does CIFF represent for you?

A gateway to the Scandinavian market and best place to wrap up the season with our international buyers

 

What convinced you to come here and become part of our community?

A beautiful set up of the show, best curated men’s area, RAVEN and indeed the community feel the whole CIFF team gives us!

 

How are you represented in Scandinavia? How do you want to increase your visibility?

We work with stores in CPH. Our brands are often very much fashion forward so we will be happy to find retail partners who appreciate the newness even if it takes time

 

CIFF is a Creative Hub where we offer our community to express itself; what do you think you can learn from us and bring to CIFF?

A belief in our own creativity and point of difference and attitude to enjoy the moment!

 

Tell us about your brands:

DUST: DUST CAPSULE / WEARABLE PAGES is an artistic project presented in the form of a clothing line, launched twice a year following the release of each new issue.

 

ERNEST W. BAKER: Established by designers Reid Baker and Inês Amorim, of the United States and Portugal, the collections blend their cultural influences between European elegance and an American rawness. Sharing experience working for designers Haider Ackermann, Yang Li and Wooyoungmi. The label was recently shortlisted for the 2018 edition LVMH prize.

Describe the SS19 collections from DUST and ERNEST W. BAKER:

DUST presents a new episode of the eclectic ongoing project that extends the universe of DUST MAGAZINE from paper to clothing, bringing it closer to our skin as well as to our everyday life.

 

After collaborations with visual artist Peter De Potter, emblematic designer Jurgi Persoons, and artist Vava Dudu, the new collection re-affirms the concept of wearable pages with the prominent photographer Gareth McConnell whose work was featured in DUST #13 We Have No Fathers, with his art series “Presence”. The images present on the garments appear in the format of double page spread as they are shown in the magazine.

 

ERNEST W. BAKER: The collection began by researching mainstream American trends of the 70’s, a decade influenced by mail order fashion and what the marketers were selling, an era exemplified by the Leisure Suit.

 

The collection blends this straightforward, non-pretentious, utilitarian way of dress with the kitsch American dress codes of the time. Grungy check patterns are mixed with classic patterns, as the contrasting fabrics are used in both boxy suiting, cropped jackets and oversized coats. The colour palette also combines these inspirations, bringing both into several looks, styling muted and vintage colours together with rich, vibrant blues, reds and yellows. A combination of classic and eccentric are explored as the rebelliousness that Warhol depicted was combined with the mainstream of the 70’s.

 

Lastly is there anything you would like CIFF to bring you in the future?

A showcase of what future holds in fashion: sustainability, genderless and more. We loved VOID project last season!

 

Meet Nana Suzuki and their brands in RAVEN (stand 001).